Every business needs to hear this: you are a commodity. Nike’s shoes, swimming caps, and gear aren’t radically different from their competitors. The difference? Nike built a brand people connect with. Once you admit your product is a commodity, the real question becomes: How do you stop being perceived as one? That’s where brand story comes in. Start with our Brand Story Blueprint—link in bio. #BrandStrategy #BrandStorytelling #MarketingTips #BusinessGrowth #BrandDifferentiation
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