Paramount is marketing The SpongeBob Movie: Search for SquarePants directly to children, while surrounding it with adult edged content. The campaign uses cheeky wordplay like “Ship’s about to go down” and “This Christmas they are in deep ship,” phrases that sound like profanity to any adult in the room. On top of that, they brought in rapper Ice Spice, known for sexually charged lyrics and controversy in her other songs, to voice a character and front the hip hop single “Big Guy” on the soundtra