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The Colgate Strong Teeth ad featuring a toothless granny and her cutting machine granddaughter is a refreshing and innovative take on toothpaste advertising. The clutter breaking content of using a toothless granny in a toothpaste ad is both quirky and fun, and successfully positions Colgate Strong as a brand that cares for dental health beyond mere cleanliness. The cutting machine representation of the grandchild amplifies the product benefit, highlighting the unique "teeth nourishment" concept
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Most toothpaste ads show you covering the entire brush. That’s a big mistake. For kids under 3, it’s just a smear, about the size of a grain of rice. From age 3 and up, a pea-sized amount is enough. More toothpaste doesn’t mean better cleaning. It just increases what you’re swallowing. And here’s the part most people ignore: Many conventional toothpastes literally say on the back, “If swallowed, contact poison control.” Yet people load up their brush twice a day. If you’re using a cleaner toothp
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