Unboxing the Riut backpack. Sarah Giblin, founder, unboxes her new backpack. For more info about her product, go to riut.co.uk. If you notice she has a nice voice, she used to sing for the BBC. | Guy Kawasaki

Bryan Reisberg is the creator of a backpack for dogs, and he's using it to show off shelter dogs in a new light -- playful, curious and full of personality. Once a week, he takes a new dog from the Best Friends Animal Society in SoHo on a daily adventure through the streets of New York and even on the subway. "New Yorkers are miserable during rush hour, but when they see a dog in a backpack, they light up. They want to pet the dog," he said. He documents every adventure on social media, where mi