Story behind Cadbury Dairy Milk Iconic Ad | "Kuch Khas hai" | Marketing Case Study
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1.6K views · 39 reactions | You could be behind India's new Cadbury. Co-create now, you're almost there! What are you waiting for? Go to https://www.madbury.in/ now. #Madbury #Cadbury #Madbury2022 #MadburyDuet #Duet #Duets #India #Indian #Contest #ContestAlert #Madbury2023 #CadburyMadbury #CadburyDairyMilk #Chocolate #Chocolates #ChocolateLover #ChocolateLovers #Dessert #Desserts #Meetha #KuchAchhaHoJaayeKuchMeethaHoJaaye | Cadbury Dairy Milk | Facebook
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Staying true to its brand, Cadbury Celebrations created a sweet surprise for local businesses across India. The Mondelez India owned brand leveraged AI to create a hyper-personalised ad to reach out 1800 local stores, across 260 pin codes, whose businesses are being promoted locally through the campaign. Every time the ad served to a user in cities such as Mumbai, Delhi, Pune, Indore, Ahmedabad, and Lucknow, it identifies local retailers around that specific pin code against that product categor
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