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MAGA supporters aren't stupid — they're psychologically predictable. And one study from 1956 explains exactly why. Psychologist Leon Festinger studied what happens when people invest their identity, relationships, and reputation into a belief that gets disproven — and discovered they don't walk away. They double down. It's called cognitive dissonance, and it explains why disconfirming evidence doesn't free believers — it traps them. The psychology behind doomsday cults and modern political movem
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Social Comparison Theory, proposed by Leon Festinger in 1954, suggests people evaluate their own worth, abilities, and opinions by comparing themselves to others, especially when objective standards are lacking. These comparisons can be upward (to those better off, motivating improvement) or downward (to those worse off, boosting self-esteem). This process helps individuals self-assess, gain self-insight, and influence motivation, behavior, and even self-image, often intensified by social media.
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