Nestled in a scenic valley in the heart of the lower peninsula's "snow belt", Otsego Resort was formerly the country's oldest private ski resort. In 2017, new owners opened the resort to the public, allowing skiers and snowboarders from across Michigan and beyond to experience one of the state's best kept secrets. Join our guide Otie as he finds freshies on Masters, one of Michigan's signature ski runs. We'll explore a new ski area each week as we #SkiPureMichigan all winter long. Follow along a

Watch as we take you on a snow tubing adventure. Imagine yourself flying down a snowy hill, and taking in the scenic winter wonderland on your way back up to the top. Where's your favorite spot for sledding or tubing in Michigan? http://puremi.ch/1wBhnao | Pure Michigan

(Mibiz) - The state’s tourism office is taking the Pure Michigan advertising campaign in a “fresh” direction heading into the peak tourism season. The new “Keep It Fresh” campaign marks Pure Michigan’s return to national TV for the summer season after a COVID-19 pandemic hiatus. Pure Michigan ads first launched in 2006. For many years, the spots have featured the familiar voice of metro Detroit native and actor Tim Allen, a nostalgic soundtrack from the film “The Cider House Rules” and picturesq

Get cozy this winter in Pure Michigan. | Pure Michigan

Travel Michigan VP Dave Lorenz caught up with Kyle Kelly and Brad Dykstra following their Guinness World Records attempt for most ski areas skied and snowboarded in 24 hours. Their skiing and snowboarding adventure began Saturday at 12 p.m. at Nubs Nob Ski Area in Harbor Springs and ended Sunday at 11:30 a.m. at Cannonsburg near Grand Rapids, traveling 763 miles and completing at least one run at 23 different Michigan ski areas, unofficially breaking the previous record of 17 ski areas. #PureMic