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Sting or Red Bull ? Sting trying to compare themselves with Red Bull by integrating F1 cars. Sting did a promotion with Ranveer Singh that the pronunciation of Sting is similar to Formula 1 cars on race track. As Red Bull sells thrill and adventure, Sting also wants to sell thrill by F1, but it is way too hard because of the positioning. Red Bull's positioning is premium and Sting's perception becomes cheap due to Instagram viral cringe videos. #sting #redbull #colddrink #beveragebusiness #Busin
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