What Is The Sunk Cost Fallacy? The Sunk Cost Fallacy In A Nutshell - FourWeekMBA
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What Is The Sunk Cost Fallacy? The Sunk Cost Fallacy In A Nutshell - …
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The sunk costs fallacy.
The sunk costs fallacy.
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The sunk cost fallacy is a cognitive bias where we continue a behavior or endeavor as a result of previously invested resources—like time, money, or effort. In relationships, this becomes a powerful emotional trap. Your brain seeks to avoid the pain of regret and the feeling that your investment was a "waste." So, it encourages you to double down, believing that future reward will eventually justify the past sacrifice. Understanding this pattern can help you make decisions based on your present
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