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IKEA Effect explains why customers value products more when they build or customize them.

YouTubeNanda Kishore Reddy

IKEA Effect explains why customers value products more when they build or customize them.

IKEA Effect in Marketing Explained The IKEA Effect is a psychological concept where customers place higher value on products they partially create or assemble themselves. This concept is named after IKEA, which sells furniture that customers assemble on their own. ⸻ Why IKEA Effect Works Customers feel a sense of ownership Effort increases ...

425.5K views1 month ago

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