Crazy right? When I started baking, I thought people only buy cakes for birthdays or sweet cravings. But here’s the truth , most of my customers order for someone else. They don’t just buy cake… they buy a surprise, a smile, a little piece of love wrapped in buttercream. 💛 Once I started positioning my bakes as gifts, not just desserts everything changed. New customers. New reasons to order. New excitement. So here’s your reminder: You’re not “just selling cake.” You’re creating moments people
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